If you type a phrase like “blog monetization” or “how to make money with a blog” in a search engine, you will get millions of results. Some of the advice you find there will be good…. And some of it, not so much. Here’s the thing, though: Your monetization strategy should be your monetization strategy, not a […]
Conversational style is one of the key distinctions that separate blogging and copywriting from other forms of writing. There are a lot of people, teachers included, that tell you the key to conversational tone is writing like you talk. They’re wrong.
In blogging, everyone starts out the same way: Terrible. Of course, there are different levels of ‘terrible’ at which you can begin, but the fact remains that blogging is a skill. It needs to be practiced and developed before gaining genuine traction. But what happens when your content is better than average? Picture this:
Take a journey with me. Imagine, just for a moment, that it’s a cool November morning. You stretch the sleep from your muscles and greet the day with a smile and a warm beverage, well rested and satisfied. Your business has been thriving lately, and as you wait for your computer to start up, you […]
It’s been said that mistakes are the best way to learn, and that’s true. But there’s no reason they have to be your own mistakes.
Why do you write blog posts? What’s the point of your email newsletter? We, as marketers, business owners, and hobbyists all hope to achieve something out of our writing efforts. Whether we’re designing landing pages or drafting a physical letter to send out asking for charity donations, there’s some kind of desired result. Copywriting is the […]