Blogging Marketing

In Marketing, The Packaging Matters

Today, I stumbled across a marketing lesson that made me take a hard look at my own work habits. I was reminded that we do judge books by their covers. Then we judge them again by their contents. The packaging and the presentation of an idea matter just as much as the idea itself: Your expertise means […]

Copywriting Marketing

Common Copywriting Mistakes that Drive Readers Mad

improve your written communication skills

Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]

Blogging Business and Entrepreneurship

Falling Behind on Your Blogging Schedule?

We’ve all been there. With a ton of ideas and the best of intentions, we finally choose our blogging schedule and get to work. But we’ve got a business to run. There are orders to fulfill, emails to answer, and products to develop. Plus, most bloggers start their online businesses while working full-time for someone […]

Business and Entrepreneurship Marketing

How To Use Snapchat For Business and Branding

“How do I use Snapchat for business?” It’s the question everyone’s asking. Marketers and entrepreneurs are finally starting to catch on, but there’s still a herd of naysayers who claim that Snapchat simply isn’t worth your time. Of course…there were also herds of naysayers for television, blogging, Facebook, and self-propelled automobiles. Just saying. [bctt tweet=”Snapchat […]


Finding Your Niche When You Blog About Yourself

How do you create valuable, readable content when the central idea of your website is to blog about yourself? We all know that focusing on a single, specialized topic is vital for your blog’s success. But can that single topic be, generally, you? Focusing on the right topic is challenging for marketers, authors, real estate professionals, […]

Business and Entrepreneurship For The Pros

Passive Income Rules

If you’ve been following along with the latest blog posts and webinars, you’ve probably been thinking about passive income. As a business owner, perhaps especially as a blog business owner, passive income is one of the keys to your financial freedom…but before you dive headfirst into the next affiliate marketing program that promises huge, easy payouts, […]

Business and Entrepreneurship For The Pros Marketing

Forums and Facebook Groups – You’re Probably Using Them Wrong

Whether you’re a blogger, a boutique owner, or a consultant, forums and Facebook groups are a powerful tool in your marketing arsenal. But only if you use them the right way. Smart marketers know that online communities are the perfect place to make new connections and bring in new traffic, but the vast majority have […]