“How do I use Snapchat for business?” It’s the question everyone’s asking. Marketers and entrepreneurs are finally starting to catch on, but there’s still a herd of naysayers who claim that Snapchat simply isn’t worth your time. Of course…there were also herds of naysayers for television, blogging, Facebook, and self-propelled automobiles. Just saying. [bctt tweet=”Snapchat […]
Whether you’re a blogger, a boutique owner, or a consultant, forums and Facebook groups are a powerful tool in your marketing arsenal. But only if you use them the right way. Smart marketers know that online communities are the perfect place to make new connections and bring in new traffic, but the vast majority have […]
Conversational style is one of the key distinctions that separate blogging and copywriting from other forms of writing. There are a lot of people, teachers included, that tell you the key to conversational tone is writing like you talk. They’re wrong.
Take a journey with me. Imagine, just for a moment, that it’s a cool November morning. You stretch the sleep from your muscles and greet the day with a smile and a warm beverage, well rested and satisfied. Your business has been thriving lately, and as you wait for your computer to start up, you […]
You already know that blogging has the power to attract droves of new customers to your business. Now, you’re ready to take the leap into unfamiliar territory to add blogging to your marketing strategy. Or maybe you even have a blog already, but it’s not yielding the kind of results you expected. It might be […]
Have you ever been the subject of a vicious rumor? It probably seemed like the whole world was talking about you, regardless of whether or not they knew you at all…or whether the “facts” they heard were true. A juicy piece of gossip spreads faster than a stomach flu, and it’s definitely more catching. When […]
Why do you write blog posts? What’s the point of your email newsletter? We, as marketers, business owners, and hobbyists all hope to achieve something out of our writing efforts. Whether we’re designing landing pages or drafting a physical letter to send out asking for charity donations, there’s some kind of desired result. Copywriting is the […]
If you don’t already have a blog for your brand, you’re behind the times. Go to any major company’s website and take a look at their page links. All top companies and brands have at least 1 blog…though most of them aren’t living up to their potential. Here’s the thing: