Category: Marketing

Blogging Copywriting Marketing

Written Communication – Say It Like You Mean It

improve your written communication skills

Whether you’re blogging to express yourself, writing advertising copy, or just trying to get your point across in a business email, written communication skills are pretty much necessary in today’s world. We’ve got an interesting situation in the modern marketplace, though: Much of our communication takes place online, and therefore, much of our communication today […]

CONTINUE READING
Blogging Business and Entrepreneurship Marketing

Blogs Are Competitive – Here’s How To Win at Blogging

Figure out what you're worth and charge appropriate rates

The blogging world is becoming a lot more competitive, and that’s a wonderful thing. In the modern marketplace, the people who win are the people who are raising the bar – mediocre bloggers are either growing, or going away. That’s why we’re not mediocre bloggers. We’re the people who are paying attention, and we’re the […]

CONTINUE READING
Business and Entrepreneurship For The Pros Marketing

Marketing Secrets: Cause-Based Marketing

Cause-based marketing

There are a lot of marketing secrets out there, and as you develop your own strategy, you might discover that cause-based marketing could be your new secret weapon. This statement could change your financial future forever: Nonprofits and charities aren’t the only organizations that have causes. Entrepreneurs and businesses often do good in their communities, […]

CONTINUE READING
Blogging Marketing

In Marketing, The Packaging Matters

Today, I stumbled across a marketing lesson that made me take a hard look at my own work habits. I was reminded that we do judge books by their covers. Then we judge them again by their contents. The packaging and the presentation of an idea matter just as much as the idea itself: Your expertise means […]

CONTINUE READING
Copywriting Marketing

Common Copywriting Mistakes that Drive Readers Mad

improve your written communication skills

Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]

CONTINUE READING