Kenny Eliason is the guy I go to whenever I have a question about SEO… Or social media. Or marketing. Or basically anything else having to do with making large amounts of money online. He’s one of the guys behind NeONBRAND, a digital marketing agency that, in addition to doing incredible work for their clients, […]
The blogging world is becoming a lot more competitive, and that’s a wonderful thing. In the modern marketplace, the people who win are the people who are raising the bar – mediocre bloggers are either growing, or going away. That’s why we’re not mediocre bloggers. We’re the people who are paying attention, and we’re the […]
You’ve finally got a couple of leads for potential clients, and then you get an email that makes your teeth clench and your heart palpitate: What are your freelancing rates? How the heck do you answer that as a first time freelancer? Freelancing rates vary drastically from person to person and from job to job, so […]
There are a lot of marketing secrets out there, and as you develop your own strategy, you might discover that cause-based marketing could be your new secret weapon. This statement could change your financial future forever: Nonprofits and charities aren’t the only organizations that have causes. Entrepreneurs and businesses often do good in their communities, […]
Today, I stumbled across a marketing lesson that made me take a hard look at my own work habits. I was reminded that we do judge books by their covers. Then we judge them again by their contents. The packaging and the presentation of an idea matter just as much as the idea itself: Your expertise means […]
So, you have the next million dollar idea. Great. So do hundreds of thousands of other people. And yet, despite all of your brilliance, none of you are millionaires yet. What’s up with that?
Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]
“How do I use Snapchat for business?” It’s the question everyone’s asking. Marketers and entrepreneurs are finally starting to catch on, but there’s still a herd of naysayers who claim that Snapchat simply isn’t worth your time. Of course…there were also herds of naysayers for television, blogging, Facebook, and self-propelled automobiles. Just saying. [bctt tweet=”Snapchat […]
Whether you’re a blogger, a boutique owner, or a consultant, forums and Facebook groups are a powerful tool in your marketing arsenal. But only if you use them the right way. Smart marketers know that online communities are the perfect place to make new connections and bring in new traffic, but the vast majority have […]
Conversational style is one of the key distinctions that separate blogging and copywriting from other forms of writing. There are a lot of people, teachers included, that tell you the key to conversational tone is writing like you talk. They’re wrong.