Whether you’re blogging to express yourself, writing advertising copy, or just trying to get your point across in a business email, written communication skills are pretty much necessary in today’s world. We’ve got an interesting situation in the modern marketplace, though: Much of our communication takes place online, and therefore, much of our communication today […]
Using humor on your blog is one of the fastest (and most fun) ways to give more value to your audience and keep your readers coming back. But what if your topic isn’t that funny? What if you’re not that funny? Worry not. We’ll look at the bland, boring, completely-unfunny science behind what makes people laugh. Even […]
You’ve finally got a couple of leads for potential clients, and then you get an email that makes your teeth clench and your heart palpitate: What are your freelancing rates? How the heck do you answer that as a first time freelancer? Freelancing rates vary drastically from person to person and from job to job, so […]
Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]
Conversational style is one of the key distinctions that separate blogging and copywriting from other forms of writing. There are a lot of people, teachers included, that tell you the key to conversational tone is writing like you talk. They’re wrong.
Take a journey with me. Imagine, just for a moment, that it’s a cool November morning. You stretch the sleep from your muscles and greet the day with a smile and a warm beverage, well rested and satisfied. Your business has been thriving lately, and as you wait for your computer to start up, you […]
Why do you write blog posts? What’s the point of your email newsletter? We, as marketers, business owners, and hobbyists all hope to achieve something out of our writing efforts. Whether we’re designing landing pages or drafting a physical letter to send out asking for charity donations, there’s some kind of desired result. Copywriting is the […]