Category: Copywriting

Copywriting Marketing

Common Copywriting Mistakes that Drive Readers Mad

Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]

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Copywriting Marketing

Make Your Blog Posts Ridiculously Effective: What Is Copywriting?

Why do you write blog posts? What’s the point of your email newsletter? We, as marketers, business owners, and hobbyists all hope to achieve something out of our writing efforts. Whether we’re designing landing pages or drafting a physical letter to send out asking for charity donations, there’s some kind of desired result. Copywriting is the […]

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