Today, I stumbled across a marketing lesson that made me take a hard look at my own work habits. I was reminded that we do judge books by their covers. Then we judge them again by their contents. The packaging and the presentation of an idea matter just as much as the idea itself: Your expertise means […]
Like it or not, it’s important to build your business skills. Whether you’re embarking on your first entrepreneurial venture or taking your company to the next level, there are certain things you’re going to have to face. You’re going to get into tough situations. Sometimes, your wit will be put to the test. Success in […]
For a more recent post on the same topic, go read my 2017 NeONBRAND blog post about branding. Before you start branding your blog, there are a few things you should know. Using your blog as a business branding tool is a smart move. Blogging is the heart of a sound media strategy – your […]
So, you have the next million dollar idea. Great. So do hundreds of thousands of other people. And yet, despite all of your brilliance, none of you are millionaires yet. What’s up with that?
Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]