Author: Kitty

Blogging Marketing

In Marketing, The Packaging Matters

Today, I stumbled across a marketing lesson that made me take a hard look at my own work habits. I was reminded that we do judge books by their covers. Then we judge them again by their contents. The packaging and the presentation of an idea matter just as much as the idea itself: Your expertise means […]

Copywriting Marketing

Common Copywriting Mistakes that Drive Readers Mad

improve your written communication skills

Copywriting can be the difference between a booming business and a frustrating failure. Good copywriting introduces your brand to potential customers and attracts them to your doorstep (or digital doorstep if your business is web-based) eager to learn more. But poor marketing habits and too many copywriting mistakes can have the opposite effect, driving potential customers […]