Month: August 2016

Business and Entrepreneurship For The Pros Marketing

Marketing Secrets: Cause-Based Marketing

Cause-based marketing

There are a lot of marketing secrets out there, and as you develop your own strategy, you might discover that cause-based marketing could be your new secret weapon. This statement could change your financial future forever: Nonprofits and charities aren’t the only organizations that have causes. Entrepreneurs and businesses often do good in their communities, […]

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Blogging Marketing

In Marketing, The Packaging Matters

Today, I stumbled across a marketing lesson that made me take a hard look at my own work habits. I was reminded that we do judge books by their covers. Then we judge them again by their contents. The packaging and the presentation of an idea matter just as much as the idea itself: Your expertise means […]

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